Prepared for Brandon Williamson · 23 August 2026
Fifty pieces, a tracking layer, and sixteen days to September 8.
All three are built and working. The catalog gets a link worth sending, the store gets a record of what buyers actually do so spend can be measured against it, and the academy gets a route to the families most likely to fill the first room.
[01] The Estate
The Lookbook
All fifty pieces, made to order marked in gold. Open any plate for the other shots, the sizes, and a straight line to the product page. Send this to anybody who asks what you got.
Open the book
[04] The Lab
Measurement Layer
Three drop-in files. Real link previews so a product link in a DM shows the piece and the price, plus the Meta pixel and Conversions API. Copy them straight off the page.
Read the build
[03] The Academy
Filling the First Cohort
Streaming isn't what September turns on, seats are, and the distribution that fills them is already in the client list. Sixteen days out.
Read the note